Many companies struggle for advice and guidance in the initial stages of an innovation project. LuxInnovation can provide practical assistance, but our involvement often provides a more technical view of the technology. As part of our mission based assistance we reserve some time during and immediately after a contact with a company that is in the market for an innovation project to provide it with practical information. Furthermore, we will assist any company with a new EcoTech idea or concept with evaluating their potential product and directing them to the relevant funding opportunities, organisations and/or guidance documents. A little early advice on how to package a new idea or how to approach potential funding organizations or planning agencies can make a real difference. Finally, it is often helpful for entrepreneurs to talk to fellow creative people that can add to their concept and validate it as a potential opportunity in the market.